OUR MISSION

To enable women from all over
the world to express their unique
sense of style through collectable
fine jewelry.

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Our Story

Denovo was established in Dubai as a local brand under Emirates. Prior to this, we have been serving a variety of brands in the Middle East for over 20 years as both designers and manufacturers.

With a strong production background and exceptional craftsmanship, we have accumulated a wealth of experience. However, we noticed that many brands face quality inconsistencies due to their production being sourced from multiple channels, and they also lack a deep understanding of their products and brand.

Based on these insights, we decided to create Denovo, a brand focused on consistent quality, a profound understanding of products and brands, and innovation, dedicated to providing higher-standard products and services to meet the needs of today’s market.